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1 Boston Consulting Group matrix
Fina representation of an organization’s product or service offerings which shows the value of product sales (depicted by the area of a circle) expressed in relation to the growth rate of the market served and the market share held. The objective of the matrix is to assist in the allocation of funds to projects.The ultimate business dictionary > Boston Consulting Group matrix
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2 problem child
1. Fina subsidiary company that is not performing well or is damaging the parent company in some way2. Mktga product with a low market share but high growth potential. Problem children often have good long-term prospects, but high levels of investment may be needed to realize the potential, thereby draining funds that may be needed elsewhere.
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